Yep that's right, I'm ditching the industry standard of 3 logo solutions. There, I said it! Instead, I present one logo solution to my clients. I'm sure you've got questions. How does this work? Do the designs actually get approved on the first proof? Spoiler alert: the answer is yes, they often do!
My style is to listen first. I begin with research and design-oriented feedback about my client's needs before I start any work, and then together we dive into specifics! This is where I get to learn about my client's mission, where she sees her business going in the future, the ideal audience that she'd like to attract, competitors, her personal style, and the personality of her business! Next, I send over a moodboard based off of those answers for her to approve. This checkpoint helps ensure that we're on the same page and that she's really loving the direction we're headed in!
When the research is done well (ie. I've been a good listener and understood her!), it shows in the end product. To sum up, I'm confident offering a more specific solution to my clients because of the thorough understanding I have of their particular needs and style before I start the actual design process.
We are a team that shares a common goal, which is to create a beautiful brand that's true to you and attracts your ideal customer! My process is very fluid and I'm very comfortable with feedback. For example, if I've made a decision that feels "off" for your brand, we can always refine and adjust. I consider my projects to be successful when my clients are happy with every element and excited to show off their brand just as much as I am!
why it works
As human beings, we tend to feel overwhelmed by multiple options. I like to select the strongest design concept because I understand what makes a logo successful as well as what will appeal to the audience we're wanting to reach. It's also a much easier process on the client's end because she doesn't have to spend time making hair-splitting design decisions, like which serif font will best resonate with her audience and result in the most sales (I know you have better things to do, like running your business!!).
By the time your design has passed through the inspection of my scrutinizing eyes, you can rest knowing that it has been tested, refined and refined again, and that every detail has a purpose according to your particular needs and vision. Although this is an untraditional method, I think it's so much more efficient and beneficial for everyone involved than the old way of doing things!
I love that this approach offers clients a smoother experience and allows me to focus on creating more thoughtful and tailored designs for them! What do you think designers? What do you think clients? I'd love to hear your thoughts!